Neuromarketing – How to find success in an unpredictable future

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How will the technological revolution impact on marketing and, more specifically, on my job? What will the agency or a successful marketing department of the future look like? Who will lead these agencies or departments? Who will work there – what are the new skills required? And, importantly: What do we need to do today – as staff or leaders – to get ready for this future?

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Why Candies Crush Us

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Dopamine … if you’re like me, the first thing you thought of is the movie “Awakenings” where they gave it to patients to take them out of their frozen state of being. Well, as it turns out dopamine has a lot to do with marketing as well. Why? Because dopamine…

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