The Future is NOW – are you ready?

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The marketing and communications industry is moving at speed. AI, tech, algorithms, bots … so much is available and so much data is at our fingertips it sometimes becomes overwhelming as a marketer. We talk about some of these things like they’re in the future, but the future is NOW…

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My values, my brand?

By Brand ValuesNo Comments

Getting consumers to feel that a brand “shares their values” seems to be among marketers’ top priorities these days. But people have many values. Which of these values should the brand share? Some of them are no-brainers; the “Green” revolution of 1990’s prompted many brands to become eco-friendly; emphasis on…

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