A consumer brand communications and promotions veteran with more than 20 years experience

William G. Daddi

Principal | Daddi Brand Communications Inc.

A consumer brand communications and promotions veteran with more than 20 years experience, Bill began his career as a journalist, holding positions with a variety of news organizations including CNN, WPIX-TV News, The McNeil/Lehrer Report, American Baby Magazine and Consumer Electronics Monthly.

Since then, Bill has specialized in building equity and demand for brands from companies such as Cotton Incorporated, Holcim, P&G, Limited Brands, Johnson & Johnson, KAO Corporation, Sears, Kmart, Bacardi USA, Bristol-Myers Squibb and many others.

Prior to forming Daddi Brand Communications in 2005, Daddi was President of Belsito & Company, a healthcare and consumer marketing agency.

He is a former Senior Vice President and head of the national consumer practice for Euro RSCG Magnet, where he oversaw promotion programs for a wide range of clients including Johnson & Johnson, McDonald’s, Bacardi USA, Allied Domecq, Skinceuticals, CARGO Cosmetics, Marshalls, and The American Academy of Facial Plastic & Reconstructive Surgery.

He also served as Managing Director for Lippe Taylor, where he conducted marketing outreach programs conducted on behalf of clients including Procter & Gamble, Johnson & Johnson, Bristol-Myers Squibb, Bath & Body Works, Sears and Kmart, among others.

He has been a principal with The Dilenschneider Group, a communications consulting firm, and was director of communications for Cotton Incorporated for 13 years.

With Cotton Incorporated, he was responsible for communications strategy to media ranging from agricultural to textile to fashion.

Founded in 2005, Daddi Brand Communications provides public relations, promotions, and corporate communications services to clients in a wide range of consumer and business-to-business categories

Bill is available as a coach in the Agency/Account Management, PR and Relationships modules

Modules this coach presents

Agency/Account Management