His obsession with retail is matched only by his passion for creating big ideas supported by research and insights, earning him the name of ‘Shopper Man’.
Founder & Owner | Ninth Wave Activations
Simon opened the doors of Ninth Wave back in January 2016 – following a four year stint at ApolloNation where he was Head of Shopper & Retail Strategy, Australia & New Zealand. Simon has an expansive and experienced marketing background – from client to agency, United Kingdom to Australia, retail to financial services and FMCG, to now leading the Shopper Marketing discipline across both his agency as well as providing a point of view for the activations industry.
Simon began his career on the shop floor at Marks & Spencer then Sainsbury’s in London – a humbling and hard-earned introduction into the retail world and an experience he still draws upon to this day.
A move to Australia in 2004 saw Simon tackle all marketing disciplines – advertising, digital, in-store and catalogue – at Publicis Mojo, BMF and finally at M&C Saatchi where he managed the Woolworths account.
Other brands he has worked with include ALDI, Hewlett Packard, Citibank, GlaxoSmithKline, Sanitarium, Bayer, Pernod Ricard, Proctor & Gamble and Tatts Group.
In 2012, Simon was appointed to the new position of Head of Shopper & Retail Strategy for ApolloNation Australia & New Zealand – Australasia’s most-awarded activations agency. His obsession with retail is matched only by his passion for creating big ideas supported by research and insights, earning him the name of ‘Shopper Man’.