His obsession with retail is matched only by his passion for creating big ideas supported by research and insights, earning him the name of ‘Shopper Man’.

Simon Tebbutt

Founder & Owner | Ninth Wave Activations

Simon opened the doors of Ninth Wave back in January 2016 – following a four year stint at ApolloNation where he was Head of Shopper & Retail Strategy, Australia & New Zealand. Simon has an expansive and experienced marketing background – from client to agency, United Kingdom to Australia, retail to financial services and FMCG, to now leading the Shopper Marketing discipline across both his agency as well as providing a point of view for the activations industry.

Simon began his career on the shop floor at Marks & Spencer then Sainsbury’s in London – a humbling and hard-earned introduction into the retail world and an experience he still draws upon to this day.

A move to Australia in 2004 saw Simon  tackle all marketing disciplines – advertising, digital, in-store and catalogue – at Publicis Mojo, BMF and finally at M&C Saatchi where he managed the Woolworths account.

Other brands he has worked with include ALDI, Hewlett Packard, Citibank, GlaxoSmithKline, Sanitarium, Bayer, Pernod Ricard, Proctor & Gamble and Tatts Group.

In 2012, Simon was appointed to the new position of Head of Shopper & Retail Strategy for ApolloNation Australia & New Zealand – Australasia’s most-awarded activations agency. His obsession with retail is matched only by his passion for creating big ideas supported by research and insights, earning him the name of ‘Shopper Man’.

Simon is available as a coach in the Shopper Marketing module.

Modules this mentor presents

Shopper Marketing