“The consumer doesn’t always know what they want……which means that teams must collaborate and trust each other deeply”

Says Sharon

Sharon Parker

CMO | Gilbert & Tobin

Sharon is a senior business leaders with deep experience in FMCG including 18 years at Unilever working across a range of foods, home and personal care and deodorant categories.

Her career also includes a agency-side role where she focussed on developing a model for client/agency joint brief development. A pharmaceutical role leading media and digital at Glaxo Smith Kline also expanded her interest in marketing and business development in a highly regulated environment.

Sharon is passionate about putting the customer or the client at the centre of business strategy, marketing and innovation. With the many  technology tools and software available to marketers these days she is a strong advocate of everyone in client or consumer facing roles believing that they can become ‘makers’ of content or communication.  In some cases marketers need to ‘make’ in order to influence internal stakeholders. In others they may need to ‘make’ in order to explain their ideas for a brief or to a product developer. This is a fundamental change in marketer capability but one that empowers them to own their ideas and outsource less to external agencies.

In her current role as CMO Gilbert+ Tobin Sharon has brought new marketing and business development capability to the team and transitioned away from a traditional professional services marketing mindset. The focus is all about using data and insight to understand the core business issues of in-house counsel and designing the marketing execution to profile the G+T brand and the expertise of individual partners.

Sharon is available as a coach in the Global/Local, Brand Engagement, TV & Content Production & Client modules

Modules this coach presents

Clients

Global/Local

TV & Content Production