“When you think you know the answer; ask another question – that’s the true pursuit of insights that matter”

Says Shane

Shane Moon

Director | Inner Truth Group

Dr Shane Moon has been engaged in market research and marketing/brand strategy development in a number of key roles for over a decade.

Holding three separate degrees in psychology and masters of business in strategic management, Shane has extensive experience in neuromarketing, strategic marketing, research and business consulting.  A psychologist by training he applies his craft across a diverse range of industries including FMCG, manufacturing, telecommunications, and financial services.

His expertise in understanding consumer & shopper behaviour has seen him involved in managing high level projects across the entire marketing value chain. His expertise is sought in advertising & packaging strategy projects; segmentation & consumer/ shopper profiling projects; retail/ shopper marketing projects; strategic brand management projects; both on the client and agency side. His strong commercial applications of his findings have put him in front of CMO’s, CEO’s and executive boards in Australia, USA and Canada.

Shane has the belief that any work conducted on a strategic level should be designed to meet the objectives of a well-defined brief. In all projects where implementation is critical Shane ensures the right approaches to obtain the right results are the highest priority that will meet client’s expectations – even that means client negotiations on methodology. Because of his ‘right approach’ philosophy to solving business problems Shane has become the go to person in Australia for many new emerging technologies such as eye tracking and applied neuroscience.

Whether it is customer, brand or market development Shane’s talent in bringing together data from a variety of sources provides clients the reassurance in achieving actionable outcomes. His approach to research, strategy development & execution is one of quality, flexibility and integrity.

Shane is available as a coach in the Brand Engagement, Neuromarketing & Integrated Comms, Research, Shopper Marketing and Strategy & Planning modules

Modules this coach presents

Neuromarketing & Integrated Comms


Shopper Marketing

Strategy & Planning