“Rochelle has worked as a senior journalist and in PR which brings a unique perspective to her business. She understands the media better than anyone else and brings great strategic skills to the table and well as telling it like it is, which is a rare and valuable in this business.”

Ian Hogg | Regional CEO | FremantleMedia Australia

Rochelle Burbury

Principal | Third Avenue Consulting

Rochelle Burbury has more than 25 years’ experience as a journalist, media trainer and PR professional. As a business journalist, Rochelle has written on media, marketing, advertising, consumer trends, retail and general business.

Rochelle began her career at B&T Magazine before moving to newspapers at The Sydney Morning Herald and The Australian. She then joined The Australian Financial Review as Media & Marketing Editor and also wrote for AFR BOSS and the AFR Magazine.

Bringing her considerable expertise as a journalist and editor, Rochelle is also a media and key message trainer, through Third Avenue Media Training, which provides confidential media and key message training for CEOs and executive teams across a diverse range of businesses.

Third Avenue Consulting, a specialist, independent Public Relations firm that specialises in corporate and business-to-business PR and reputation management was established by Rochelle in 2013.

Rochelle believes all effective PR should start with a strategy and deliver on it.

Rochelle has been a judge at the AdNews Awards, B&T Awards and PANPA Newspaper of the Year Awards, Mumbrella CommCon awards and Mumbrella Publish Awards.

Rochelle is available as a coach in the PR module

Modules this coach presents