Robyn is well known in Australia as a specialist in corporate reputation management, B2B thought leadership, change communication and issues and crisis management.
Founder & Managing Director | Sefiani
With a public relations career spanning over 20 years, Robyn is well known in Australia as a specialist in corporate reputation management, B2B thought leadership, change communication and issues and crisis management.
Robyn established Sefiani Communications Group in December 1999. Since then, she has built the company into one of Australia’s leading strategic communications consultancies, with a client base spanning privately held and publicly traded companies, leading professional services firms and local subsidiaries of multinational firms.
Prior to establishing Sefiani, Robyn spent 12 years with New York based Edelman, the world’s largest public relations firm. During that time she held senior executive roles including President of Edelman South Asia and was a director of the firm’s global Board.
For Legends & Leaders, some of the things Robyn will talk about are:
- How do I choose the best PR agency for my needs, to support my business and profiling objectives?How do I get my ad agency and PR firm to work together effectively?
- Who should own social – my agency or the PR firm?
- What are the 5 things I can do to get the best out of my PR agency?
- How do I measure PR effectiveness?