Highly sought-after as a qualitative comms and advertising specialist

Peter Resanceff

Founder & Principal | Resanceff Research & Planning Pty Ltd

Within a career spanning over 25 years, Peter has extensive global industry experience as both a Qualitative Practitioner and Advertising Brand Planner based in Sydney & London.

From teasing out social issues impacting consumers in post Perestroika Russia, to understanding infant nutrition among Sri Lankan women, to exploring the nuances of brand prestige among wealthy Peruvian whisky drinkers, Peter’s professional knowledge and widespread experience is combined with a genuine enthusiasm for his work which his clients find refreshing and infectious.

Since setting up his own consultancy, Peter has become highly sought-after as a qualitative comms and advertising specialist who champions the notion that far from ‘killing great creative ideas’, good research can indeed foster brilliant and effective creative.

Peter is available as a coach in the Research module

Modules this coach presents

Research