Direct Marketer of the Year in 2009 & awarded a Silver Apple for lifetime achievement in the direct marketing industry in 2012.
President | Pegg Nadler Associates Inc.
Pegg Nadler is a well-known database marketing professional in the publishing, media, retail, travel and nonprofit sectors. Her consultancy provides data, database and technology solutions to drive strategy, product development and audience engagement. A partial list of clients includes Acxiom, AT&T, China Post, Corporation for Public Broadcasting, Direct Marketing Association (DMA), Direct Marketing Educational Foundation (DMEF), Discovery Channel, Experian, Royal Caribbean Cruise Lines, Time Life and US News & World Reports.
Previously, Pegg directed database marketing operations at Hachette Filipacchi Media U.S., Consumers Union, Phillips Publishing, and Smithsonian Institution. She ran marketing divisions at Hadassah, Jindo Furs, The Fur Vault, Belvedere Press and Abrams Books. Pegg began her database career at Metromail (now Experian) providing data, analytics and database solutions to retailers and catalogers.
Pegg is a frequent international keynote speaker and trainer on data, big data and databases. She conducts direct marketing and database marketing intensive seminars for the Direct Marketing Association (DMA) in America. Pegg has also taught undergraduate, graduate and professional level programs at New York University and Baruch College at the City University of New York.
Target Marketing magazine named Pegg as Direct Marketer of the Year in 2009. In 2012, she was awarded a Silver Apple for lifetime achievement in the direct marketing industry by the Direct Marketing Club of New York. Pegg serves on the DMA Ethics Policy Committee and on DMA’s Annual Planning Conference Committee. She is a past President of the Direct Marketing Club of New York and a former Chair of DMA’s Nonprofit Federation.
Pegg is based in New York City but she travels worldwide to share her knowledge on data-driven marketing to clients and conference attendees.
Pegg is available as a coach in the DM & Data module