Neuromarketing & Integrated Comms
Rapid change in marketing communications has led to confusion, fragmentation and duplication of functions across agencies. In today’s landscape, integration in communications, and the process to create them, is critical but difficult to achieve without re-thinking traditional processes and tools.
The neurosciences have delivered compelling insights into how consumers think, feel, make decisions and act. We have learned how we can influence the consumer’s purchasing behaviour more effectively; critically, how to integrate all marketing initiatives along the path-to-purchase, and how you need to work with your agencies to ensure you get a fully integrated approach.