Mike is extremely active in both the creative and digital communities in Australia.
Managing Director & Joint Owner | Zuni
Mike Zeederberg is the Managing Director and joint owner of Zuni, a digital strategy consultancy specialising in helping businesses use digital channels to achieve business outcomes. Zuni’s clients include NRMA Motoring Services, Macquarie University, MLC, Tourism Tasmania, Random House Australia, Pfizer, Universal Music and Roche.
Mike has over 13 years experience in the interactive marketing industry, starting his career working as the “digital guy” in mainstream agencies and then running specialist digital agencies before founding Zuni. He is extremely active in both the creative and digital communities in Australia: he founded the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia. He also established, and is Chair of Judges for Creative Showcase, the IAB’s regular digital creative award. He has co-chaired the judging panel for the IAB Awards in Australia and has judged the AIMIA, ADMA and AWARD awards as well.
Mike oversees and lectures ADMA’s (Australian Direct Marketing Association) digital marketing courses, acting as Head Tutor for their Certificate in Digital Marketing which is taught around the country, and lecturing their Digital Strategy course. He also lectures for Econsultancy Australia. Mike also regularly guest lectures and speaks at conferences, including the Future of Digital Marketing in Malaysia.
For Legends & Leaders, some of the things Mike will talk about are:
- How to understand the role that digital should be playing in your business and marketing Understanding the impact that digital is (or isn’t) having on your bottom line – measuring and improving Evaluating the mix of digital channels you’re currently using and
- determining whether you’re getting the most out of it
- Discussing how digital roles and responsibilities are structured in the organisation, and looking at best practice models
- Evaluating the current digital strategy and assessing it’s alignment with business objectives