Media Owners

More and more media owners are going directly to clients to negotiate deals.

This is a new paradigm and challenge for clients – one that may either be terrifying or welcomed (or a bit of both). Either way though, it’s a new area full of opportunity and one that can mean the difference between a campaign that is traditional and one that leads the way.

The Legends & Leaders coaches in this module have all led Australia’s foremost media channels and so have been at the negotiating table with leading media agencies. They’ll tell you what’s what!

Why choose the Media Owners Module?
  • My media agency is doing more deals with media owners but I’m left out of the loop. I want to know how they’re playing with my money
  • I have media owners coming to me directly and I’m not sure how to deal with it

Coaches who present this Module

Ross Howarth

Don Lang

Tim McDermott

Andy McKeon

Robert “Bob” MIller AM