More and more media owners are going directly to clients to negotiate deals.
This is a new paradigm and challenge for clients – one that may either be terrifying or welcomed (or a bit of both). Either way though, it’s a new area full of opportunity and one that can mean the difference between a campaign that is traditional and one that leads the way.
The Legends & Leaders coaches in this module have all led Australia’s foremost media channels and so have been at the negotiating table with leading media agencies. They’ll tell you what’s what!