A pioneer in the direct and digital marketing industries with numerous “firsts” in his credentials.
Principal | Malcolm Auld Direct
Malcolm is a highly experienced marketer, consultant, agency Director, copywriter, author, educator and business owner, with a career spanning three decades. He has run marketing departments, three multinational direct marketing agencies and owned a number of businesses from supermarkets to digital agencies and recently launched an online cruise business.
He is regarded as a pioneer in the direct and digital marketing industries with numerous “firsts” in his credentials. He has worked in the US, Asia and Australia and has trained marketing executives in 20 countries. He ran his first e-marketing seminar in 1994 while in 2008 wrote and launched Australia’s first online certificate course in direct and digital marketing.
His book Direct Marketing Made Easy is one of the largest selling marketing texts in Australasia, while Email Marketing Made Easy was the world’s first non-American book on the topic. His most recent book Marketing in a Digital World was published late 2013.
He is a popular marketing blogger – www.themalcolmauldblog.com