A published author, public speaker and regular columnist for Smart Company

Katharina Kuehn

Head of Neurostrategy and Innovation | Winning Group

Katharina Kuehn is a behavioural scientist and neuromarketing strategist, specialising in neuromarketing insights and their implications for retail and consumer brands. She has consulted to leading retailers and manufacturers in Europe and Australasia, such as GStar, Henkel, BP and Super Retail Group.

Katharina is a specialist practitioner of Limbic® Insights, currently one of the most recognised and scientifically best established behaviour & emotions models for marketing practice worldwide and she holds a masters degree in sociology and marketing from the University of Bamberg, Germany and University of Geneva, Switzerland.

Katharina is a published author, public speaker and regular columnist for Smart Company on the topic of Neuro Branding; she regularly contributes articles and expertise to Inside Retail, Retail World, BRW, RetailBiz, Herald Sun and Daily Telegraph.

Professional Associations

  • Member of Neuromarketing Science and Business Association
  • Member of Ebeltoft Group International Retail Experts
  • Member of the global research steering group committee, Ebeltoft Group
  • Member of Australian Marketing Institute

Recent presentations include

  • Global Marketing Conference, Singapore 2014
  • Online Retailer Conference, Sydney 2014
  • Fashion Exposed Conference, Melbourne 2014
  • Online Retailer Roadshow and Conference, 2013
  • Global Ebeltoft Group International Retail Experts Academy Day, Paris 2013
  • IBM Smarter Consumer Study, Media and Influencer Launch, Sydney 2013
  • Annual National Higher Education Communication Officers Conference 2013
  • Property Council of Australia, Retail Outlook Conference 2013
  • Retail World Australia 2012
  • Retail Exhibition and Conference 2012
  • Retail Doctor Group ‘Fit for Business’ Breakfast Series 2011, 2012, 2013, 2014

Book Publication

‘‘The social construction of brands. Success factors and inherent dynamics of brand development” 
VdmV Dr. Mueller (language: German)

Katharina is available as a coach in the Neuromarketing & Integrated Communications module

Modules this coach presents

Neuromarketing & Integrated Comms