He has developed breakthrough future focused trends programs that have driven breakthrough marketing and product innovation.

 

Jonathan Weiner

Advisor & Consultant
Jonathan is a Senior Marketing Evangelist and Strategist with over three decades covering Marketing, Strategy, Innovation, Digital, Insights and Analytics.  
His advisory and consulting in Silicon Valley, has shaped Tech, Startup, Food and Beverage, Apparel and Utility brands and innovation.  He has created category defining innovation; breakthrough marketing and positioning; pricing strategy; targeting and segmentation upon which entire business transformations were based.
In his time at PepsiCo, he worked predominantly on the Health and Wellness portfolio, innovation and strategy — covering everything from Brand Creation to Go to Market Strategy.   Later, he ran Marketing Strategy and Consumer Engagement at Big Heart Pet brands that resulted in category leading growth and market share; Brand re-invention and 4 Marketing Awards, resulting in the sale of the company at an advantaged multiple to EBITDA.  He has developed breakthrough future focused trends programs that have driven breakthrough marketing and product innovation.  His Insights function was the only CPG finalist for the International Most Admired Knowledge Enterprise award in 2013.
He has guest lectured at leading universities, the American Marketing Association and at countless Conferences.  He holds a unique Masters of Science degree in Marketing and Data Science.

Jonathan is available as a coach in the Agency/Account Management, Brand Engagement, Creative, Digital, Future Focus, Innovation, Research and Strategy & Planning modules.

Modules this coach presents

Agency/Account Management

Creative

Digital

Future Focus

Innovation

Research

Strategy & Planning