John Peters has spent his entire working life in advertising

John Peters

Senior Consultant

John Peters has spent his entire working life in advertising. Starting as a trainee in despatch, he graduated through account management into Managing Director roles at Clemenger, Ogilvy and Y&R.

At Clemenger Melb he handled a number of major clients across most categories – packaged goods, services, retail, fashion and entertainment. He was then appointed General Manager responsible for the day to day running of the agency reporting to the then MD Peter Clemenger. He was a member of the Clemenger National Board. After 20 years at Clemenger he joined Ogilvy as MD Melbourne and Vice Chairman Australia. Major clients included Unilever, Rowntree, Shell and Mattel.

Two years later he moved to Sydney with Ogilvy as Group Managing Director. This lasted a year before his first retirement to run his Superfine Merino stud in Western Vic. Thee months later his second advertising career began.

John agreed to a part time role running Y&R’s new business program. After 5 straight wins he was persuaded to return full time as a Group Account Director. Twelve months later he was appointed MD.

At the merger of Y&R and Mattingly he was asked to run the Adelaide agency the group’s largest agency with Mitsubishi it’s largest client. Working with Creative Director Danny Searle, the next 4 years saw phenomenal growth in the agency . Winning 15 of 16 new business pitches saw revenue and profit soar and the agency was consistently ranked in the top 10 creative agencies in the country. John then returned to Melbourne to run Y&R Mattingly.

Two years later he re-joined Clemenger to run their Brisbane agency which needed rebuilding. Following this 2 year assignment he spent his final year prior to retirement based in Melbourne as Executive Director, Diversified Services.The challenge was to add structure and cohesion to the non advertising services within the Clemenger group.

Since retirement John has undertaken limited consultancy roles. He developed and conducted an account management training program for Ogilvy and he is currently consulting with a smaller non traditional creative agency in Melbourne.

John is available as a coach in the Agency/Account Management & Relationship modules

 

Modules this coach presents

Agency/Account Management

Relationships