Harold had a chance to experience the international side of the business doing work in Taiwan, Great Britan and Greece, winning awards long the way.

Harold Woodridge

President | Cone4 Brand Alchemists

What I really wanted to do was become a potter. Instead, I gave in to my need to eat regularly and went into advertising. My first job was at Leo Burnett where I was an Art Director on the McDonald’s business. From there I moved on to some of Chicago’s largest advertising agencies (JWT, BBDO, DDB) where I became a Creative Director making ads for Bud Light, State Farm, Fisher-Price, Jim Beam, Kraft, Oscar Mayer, Wilson Sporting Goods, and Wrigley. During my second stint working on McDonald’s I had a chance to experience the international side of the business, doing work in Taiwan, Great Britain, and Greece. Along the way I was lucky enough to win a few awards.

In 2002, I left the world of big agencies to become a Partner at The Monogram Group, a Brand Engagement firm with a focus on launching and repositioning brands for clients in the U.S., Europe, Australia, and China. While there I launched or repositioned more than 50 products and services, sharpening my juggling skills in the process.

Today, as President of Cone Four Brand Alchemists I’m creating content for the arts, retail, and financial services clients across the U.S.

I have a BFA in Graphic Communication from Washington University in St. Louis, with a Minor in Business. In my spare time I serve on the board of Chicago Foundation for Women, and fantasize about being a potter.

Harold is available as a coach in the Creative and TV/Content Production modules

Modules this coach presents


TV & Content Production