“Guiding a transformation and innovation agenda has to be the primary role of marketers today.”
Principal | The Golden Acre
Graham is Principal of The Golden Acre – an independent consultancy that provides strategic digital business advice and services for media owners, marketers and communication companies.
His career straddles both client-side and marketing services roles in the UK and Australia. A highly credentialed mobile executive, Graham has been a leader in mobile content, marketing, and advertising for 12 years. During six years with Vodafone, he launched and ran the Mobile Publishing Group, then acted as Head Of Strategy for Vodafone’s Mobile Advertising Group.
Prior to this he held senior management positions in agency groups including Omnicom, Grey Worldwide, and Interpublic, and led teams supporting some of the world’s biggest brands in the offline and well as the online space.
He was a Founding Partner and CEO at the Big Mobile Group and the primary force behind the company’s successful leadership of the category in Australia, and it’s growth into SE-Asia.
Graham is an ex co-chair of the iAB Mobile Council, a current APAC Board Member of the Mobile Marketing Association in Singapore, a regularly published industry commentator and speaker, and lastly, a mentor at Slingshot Accelerator.