George has built one of Australia’s leading boutique qualitative research agencies.
Founder | The Stent Partnership
George is a clinical and consumer psychologist, who enjoyed a successful career within the advertising industry as a strategic planner for several leading international Advertising Agencies including Lintas, Ogilvy & Mather and Wieden & Kennedy.
George’s specific interests in qualitative research led him to found ‘the stent partnership’ in 1995. George is passionate about the importance of clients having direct contact with ‘real people’ as fundamental to insightful and relevant market research.
George has had the opportunity to assist many leading companies and their Advertising Agencies through uncovering consumer insights and providing strategic planning recommendations. In the process George has built one of Australia’s leading boutique qualitative research agencies.
Recent projects have been conducted by the stent partnership for Lion Nathan, Qantas, Goodman Fielder, McDonalds and Unilever.
For Legends & Leaders some of the things that George will talk about are:
- How to use research to develop rather than hinder the work – part of the process rather than a gate
- The importance of when to research and when not to research
- Internal research vs external research
- Planning for research and maximising success – engagement with the researcher Promoting Insight Manger and Agency Planner dialogue