George views production as a craft and an art, and does everything in his power to produce a great creative product, no matter what the challenges, the budget, or timings.

George Saada

Producer/Executive Producer | Get George

George’s career began in the mid-1970s at Leo Burnett, working alongside 4 in-house producer/director teams. He learned the ins and outs of the film & TV business at a rapid pace.

After 4 years at Leo Burnett and 2 years at J Walter Thompson, George took time out to pursue his interest in travelling & photography. Upon his return to Sydney, he worked for number of big agencies including Leo Burnett, JWT, Y&R & FCB. He was soon lured to hop the production fence to join a highly successful dialogue director as his executive producer and partner.

He found producing for a Production Company more challenging and rewarding. After 3 years he was attracted to Mojo Advertising to produce along in-house director Tony Dick as well as some of Australia’s top directors. Working on major clients such as Tooheys, XXXX, Swan Larger, Qantas & Toyota, involving filming in many and varied overseas locations.

He was hungry for a new challenge, off to a new production company he co-founded working along side director Guy Mansfield where he had a successful stint for 3 years before he was offered “Director of TV” role at Singleton Advertising, controlling upwards of $25 million of TV production per annum, as well as a staff of 13. In 1996 he set up a new production company, UFO Productions, specialising in highly complex special effects working along side director Les Luxford. 1998 saw his return to agency production where he produced one of the most successful and popular productions in Australian advertising history.

This success was back at Singleton Advertising, producing the 1st of the popular series of Qantas Choir “I Still Call Australia Home” commercials. George had the pleasure of producing 3 further Qantas Choir commercials, filming took place all over the world at the most stunning locations around the world.

In 2010 George took on a new venture, leading Bento Productions into the digital age, producing content and virals for various digital channels, as well as their traditional commercial productions working with a huge roster of award winning directors. November 2013 George launched himself into freelance producing. Working for variety of agencies, producing TV commercials, branded content and virals.

He views production as a craft and an art, and does everything in his power to produce a great creative product, no matter what the challenges, the budget, or timings.

George is available as a coach in the TV/Content Production module

Modules this coach presents

TV & Content Production