As the importance of ROI increases, so does the inclusion of the procurement department when it comes to negotiating retainers with communication agencies.

The biggest challenge then becomes identifying the difference between the cheapest and the best value. As marketers get further away from the numbers we need to ensure they can maintain the integrity of their communication needs while procurement needs ways to understand the industry when finalizing the numbers.

The Legends & Leaders coaches will help you find the sweet spot in the middle.

Why choose the Finance Module?
  • I don’t understand the remuneration models that agencies use
  • I don’t know what to challenge when I receive my retainer proposal
  • I don’t really know what other options are available to me
  • I feel trapped by the deals that are made globally

Coaches who present this Module

Stan Bennett

Martin Rippon

Mike Satterthwaite

Kathryn Williams