Deb is committed to making a positive impact on people and the business.


Deb Bauer

Senior Consultant

Deb is a senior executive with over 30 years experience in FMCG including 22 years at Kimberly-Clark. Her career spans general management and marketing, including consumer and customer-facing marketing roles, consumer research and innovation. Collaborating with a wide suite of agencies, she has grown major brands like Huggies®, Kleenex® and Viva in Australia, North America and Globally.

Deb well understands the impact of customer and shopper and the need for a holistic approach to developing successful marketing programs. She has been on both sides of the “global versus local” dilemma and has navigated a successful path between the two. Deb also has a passion for consumer research and innovation, working with renowned local and global agencies to develop reliable, actionable insights.

She currently consults, primarily with SME’s, applying her extensive knowledge from big corporates to mentor and coach business owners and CEO’s in marketing strategy to help realise their dreams for their business.

Deb is committed to making a positive impact on people and the business. A true believer in diversity with a natural ability to lead, she is a skilled practitioner with an open and collaborative style.

Deb is available as a coach in the Client, Global/Local, Research & Shopper Marketing modules

Modules this coach presents




Shopper Marketing