“While I don’t claim to have all the answers I do have an opinion or two on getting the best out of creatives.”
Principal | Westgate + Friends
For a creative, I was always slightly odd.
I rarely yelled at suits and I respected most of my clients.
Yet for all that I still managed to win awards and sell products. Go figure.
I’ve managed creative departments at Leo Burnett and Euro RSCG (now Havas Worldwide) so I’m fully qualified to run a psychiatric hospital, petting farm or zoo. And while I don’t claim to have all the answers I do have an opinion or two on getting the best out of creatives.
David is available as a coach in the Creative module