A senior leader with proven ability to drive growth through building businesses and brands.


Bernadette Archibald

Senior Consultant

Bernadette is a strategic and passionate senior leader with proven ability to drive growth through building businesses and brands.

She has an international and multinational track record across multiple markets with deep experience in China, Asia, Central Asia, Russia, Australia, New Zealand, Europe and US. She has worked on global and local icon brands across multiple categories; Fast Moving Consumer Goods (FMCG), Consumer Electronics, Retail, Luxury, Quick Service Restaurants, Life Sciences and Insurance to develop, build and transform them for growth. She has broad based functional expertise across corporate and competitive strategy, general management, marketing, sales and talent development. She is recognized for transforming businesses, being an agent of change, inspiring people and teams to more than they thought possible and getting the job done. Bernadette is Australian and has also lived and worked in China, Kazakhstan, Singapore and USA.

Bernadette’s success come from delivering outcomes and results in:

  • Growth
  • Strategy that works
  • Leadership that inspires, collaborates, gets work done and develops team members & teams to deliver with pride
  • Innovation that is disruptive and engages
  • Brands (marketing, communications, digital, social) that thrive, engage consumers & make money
  • Transformation that delivers for brands, businesses and P&L

Brands and businesses that have benefitted from her contribution include Kellogg, LCM’s, K-time, Whirlpool, KFC, Pepsi, Lipton, Smith’s Crisps, Twisties, CC’s, Nobby’s Nuts, Samboy, Gracio, Moe, Nectar Solnechnyi, Piala, Asu, Yeti, Unilever, Diageo, Coca Cola, Kraft, P&G, AB InBev, President, Tyson Foods, Fonterra, Gap, Uniqlo,  Astra Zeneca, J&J, Wyeth, Pfizer, Ermenegildo Zegna, Fendi, Beijing Hualian, Carrefour, Best Buy, L’Oreal, Estee Lauder, Royal Insurance

Bernadette is a qualified executive coach.

A student of innovation, culture and leadership takes her to all corners of the globe whenever possible to learn. Based on her extensive experience travelling the globe for business and pleasure, she is Founder and Owner of the website, www.executivetraveladvantage.com, a how to and hot tips guide for people who travel on business.

Bernadette is available as a coach in the Brand Engagement, Client, Global/Local, Innovation,  Relationships, Shopper Marketing and Strategy & Planning modules.

Modules this coach presents





Shopper Marketing

Strategy & Planning