A born storyteller who can tell a good yarn filtered with gold nuggets to help other people be successful
Innovation Facilitator | RAW Innovation
With over 10 years experience on one of the world’s biggest brands, Anna was responsible for driving strategy, developing innovative concepts and product development on a local and global level at McDonald’s. She’s a highly successful innovator and executor, having led their development process, selling strategies to tough stakeholders and implementing them into over 1000 restaurants. Some of Anna’s most successful launches include Angus Beef burgers, a Premium Chicken range, Heart Tick Meals, Smoothies & Frappes to name but a few.
Anna’s love for business and big ideas began in the Advertising Industry, working with DDB Sydney and Chicago as well as Clemenger BBDO.
Since moving to Raw Anna has worked on NPD Innovation & Brand Strategy for Freedom Foods, Sanofi Natures Own & Cenovis, Virgin Mobile, Abbvie & the CEO Institute.
She’s a born storyteller who can tell a good yarn filtered with gold nuggets to help other people be successful at innovation. She has engendered this trait in her proudest life achievements…daughters Alice and Lara, who keep Anna and husband Scott on their game.