Andrew’s media career spans over 26 years.

Andrew Norris

Chief Media Officer | Media Operations Transparency

Andrew’s media career spans over 26 years and his experience ranges from domestic to international media and from client–side to full service agency to independent media agencies.

Andrew began his career in London at Leagas Delaney, a highly regarded creative agency that retained an internal media department. The key full service clients were Porsche, Timberland, Harrods and Nationwide Building Society. In 1993 Andrew moved to Eurospace (Aegis), to run the Nissan and Beiersdorf accounts in conjunction with TBWA – Eurospace was the media arm of TBWA housed within Carat.

In 1996 Andrew decided that International media was the future and headed to Belgium to run the Chrysler-Jeep Europe Account at Bozell, another full service agency. This involved developing the media strategy and monitoring media implementation for the full range of Chrysler and Jeep vehicles across 15 European countries with a combined annual spend of $70m.

In 1998 Andrew was recruited to lead the Apple Europe account at OMD in Amsterdam, and housed within TBWA. This coincided with the return of Steve Jobs and resulted in the team working on the launch of the original iMac, iBook and Cube. With the return of Jobs, Andrew was tasked with co-ordinating all media activities across 12 European countries to one globally defined strategy.

In 1999, Andrew had the privilege of interviewing with Steve Jobs and was offered the role of Head of Advertising for Europe based in London. In the next 2 years, Andrew managed the launch of the 2nd generation iMac, the first iteration of the iPod and the Powerbook – both creative localisation and media implementation.

In 2002, Andrew returned to the agency world to head up the International Media department at MPG. The key clients were Orange Mobile, InterContinental Hotels, Airbus and Barclays. In the 4 years at MPG, the International Department grew by 50%, won an International Media Strategy award for ICH and developed a global SOV/SOM study for Orange.

In 2006 Andrew joined Mitchells as MD of the Sydney office. The key clients were Woolworths Supermarkets, 3 Mobile, MBF, Citibank and Pacific Publications. Andrew was successful in growing the agency significantly, winning the remaining Woolworths group businesses (Dick Smith, BWS, Dan Murphy and Big W), plus David Jones and Fairfax Media.

In 2011, Mitchells was acquired by Aegis and Andrew took over responsibility for the Carat brand in Sydney, in addition to the Mitchells business. In the next 3 years Andrew built a strong offering that reversed years of decline for the Carat brand and resulted in the office winning Mastercard and Microsoft.

During this time, Andrew took an interest in Neuro Marketing and built a close association with the

Fuqua Business School at Duke University in North Carolina. Subsequently, Andrew studied the teachings of Ehrenberg Bass and this eventually lead to a move out of Carat and into the Data and Analytics Division at Aegis.

In 2015 Andrew left Aegis and worked as a media consultant for IAG and Sanitarium before joining forces with an old friend, Steve Sinha, to launch Media Operations Transparency, an innovative new consultancy designed to help clients navigate and evolve their media thinking and structures in a complex period of change.

Andrew is available as a coach in the Agency/Account Management, Future Focus, Global/Local, Media, Neuromarketing & Integrated Comms and Relationships modules.

 

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Modules this coach presents

Agency/Account Management

Future Focus

Global/Local

Media

Neuromarketing & Integrated Comms

Relationships