Recognised as one of the most senior media men in Australia
Partner | Kinesis Media
Alan is recognised as one of the most senior media men in Australia.
He gained his early skills working at McCann Erickson and JWT before joining the first independent media agency in Australia, Merchant & Partners as Managing Director and became the largest media agency in Australia. The agency was later acquired to become Initiative Australia and Alan became CEO and then Chairman for the next 15 years.
He has been a member of some of the Australian industry’s most pivotal committees most notably awarding the contract for people meters and was also involved in the de regulation of the media commission system.
He has recently been involved in consulting to digital agencies, M&A activities and mobile marketing specialists.