An in-demand keynote speaker, his work has won awards at all of the world’s major shows

Adam Ferrier

Consumer Psychologist, Chief Strategy Officer | CumminsRoss

Adam graduated university with degrees in commerce and clinical psychology. Adam first worked in a maximum security prison, before making the natural move to marketing consultancy, Added Value. He completed his Psychology Thesis in ‘Identifying the underlying constructs of cool people’, and for a short while was a global cool hunter. He then joined Saatchi & Saatchi as a Strategic Planner across alcohol, FMCG, and automotive. During this time he invented a board game ‘The Analyst’. Translated into three languages (still selling well in the Benelux countries).

Adam then co-founded Naked Communications, APAC in 2004. Naked harnesses a behavioural change model, focusing on building brands whilst changing behaviour, and is one of Australia’s most awarded agencies, winning agency of the year across various disciplines. In 2013 he left Naked to join CumminsRoss a creative agency that also buys and sells media (as they should).

He is a panelist on TV shows The Gruen Transfer / Planet, Sky and Ten News, and others. He’s a regular on ABC radio with James O’Loghlin Sunday Nights, and writes for The Australian, B&T, Encore and others. His comments and articles have also appeared in publications including TIME, Fast Company, The Guardian, Wall Street Journal, and Adage. Adam is an in-demand keynote speaker.

Adam’s work has won awards at all of the worlds major shows including Gold in 2012 at the Cannes Lions, The Effies, Clio’s, and ADMA (Grand Prix). He’s also won at D&AD, London Internal Awards, One Show, New York Festival, AIMIA, IAB and others. He has also been awarded: Adnews’ 40 under 40 (2010) Mumbrella’s 7 Top Strategists (2011) Australian Creative’s Power 20 (2012) Encore Magazine’s Power 100 (2012) Australian Creative’s Power 20 (2013) and Winner of The WARC Global Prize for Innovation (2013)

Adam blogs & tweets @adamferrier

Adam is available as a coach in the Strategy/Planning module

Modules this coach presents

Strategy & Planning