Loading Events

« All Events

  • This event has passed.

Drayton’s Last Hurrah

November 15, 2017 @ 5:30 pm - 8:00 pm

|Recurring Event (See all)

One event on November 21, 2017 at 5:30 pm


Great opportunity to spend time with the legend that is Drayton Bird thanks to our own legend Malcolm Auld.

Drayton Bird, named by the UK Marketing Institute as one of the world’s 50 most influential marketers and endorsed by David Ogilvy as “knowing more about direct marketing than anyone in the world” is delivering his final ever presentations in Australia in November.

He’s called the event Cocktails with Drayton – and he’s giving away plenty of gifts to delegates.

If you’ve not heard of Drayton, he is an industry legend – check out the praise he’s received over the years.

Sir Martin Sorrell, CEO of the world’s largest advertising group WPP, says “Wise and wily … people all over the world have been lucky enough to learn from him

While I’ve met people who’ve said they learned more in one event with Drayton, than many do in a lifetime of marketing.

So here’s the deal:

At “Cocktails with Drayton” you’ll not only learn from Drayton’s 50+ years of expertise, demonstrated with dozens of examples,
but you’ll also get three of his best-selling books FREE. (includes the 338 page “How to write sales letters and emails that sell“)

All this, while enjoying cocktails and canapes. It’s outstanding value!

He’ll share the following too:

  • The big three marketing questions – (most businesses ignore them)
  • Millions down the drain – because of “upside down marketing”
  • The Creative Magic Bullet
  • Video reveals what Ogilvy REALLY thought about Drayton
  • Do people have any idea what the hell you sell?
  • What would your boss love you to do? Confucius tells you
  • THIS gives the best ROI. Yet it probably doesn’t for you – here’s why
  • The irresistible rise of bullshit – a warning!
  • The man who dared to tell the truth
  • Are you coddling your people enough?
  • The second wisest man Drayton ever worked with
  • What IS the golden rule?
  • The timeless realities of marketing so often ignored
  • A Guided Tour of Marketing Lunacy
  • Why does your agency talk such utter **it?
  • Does that slogan sell for you?
  • Why do the best people quit? An Ogilvy story explains.

So don’t miss out – Drayton won’t be back. (if you’ve got a well-thumbed copy of one of his books, why not bring it along for a signing?)

November 15 in Melbourne;

November 21 in Sydney


November 15, 2017
5:30 pm - 8:00 pm


Rydges (Sydney & Melbourne)