Creatives about, proceed with caution

By Creative, IdeasNo Comments

The next time you attend a creative presentation remember this: research shows that 99.9% of copywriters suffer from acute paranoia. Art directors on the other hand, tend towards schizophrenia. As for the digital guys well, let’s just say you’ve been warned. They’re all mentally fragile and who can blame them?…

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Value and protect your ideas

By IdeasNo Comments

Do you believe that your ideas have value beyond the time it took to deliver them to your client? Do you think that a great idea potentially continues to deliver returns for your client beyond the initial time it took you and your team to conceive and execute it? Our…

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