"As GM Marketing, I was frustrated that my business and strategy discussions were always with our agencies, and that contact with other marketing leaders was mainly social. Then through AANA, I invited Ian Alwill to spend a morning with my team on marketing process. Wow! What a useful experience that was. While much of it reinforced what we were already doing, Ian introduced new approaches that expanded our thinking and capability. Both outcomes were critically important. I wish Legends & Leaders was around then to build on this experience.”–David Thomson, Former GM Marketing at Meat & Livestock Australia
" When I was making my way up through the ranks as a client-side marketer, I always felt concerned about giving away how thoroughly ignorant I was on certain aspects of the business in front of the agencies who saw me as the “decision-maker”. And in front of my bosses, asking dumb questions never seemed like a great career move. Fortunately, I found some good mentors to help me along, but an opportunity to ask questions and fill in the knowledge gaps by talking to some impartial “legends and leaders” would have been invaluable to improving my decision-making and performance along the way.”–Martin Rippon, Former VP Marketing for Asia Pacific at Levi-Strauss
Who's talking about L&L?
"The relationship between client and agency is critical to the success of both. Clients and agencies that are in tune with each other produce new ideas, better strategies and standout creative …which in turn leads to great marketing. We need to invest in this relationship and learn from the experience of others how to get it right. Legends and Leaders provides just that – a tailored program that taps into the knowledge of industry experts who can finally shine a light on how to create win-win client/ agency relationships that help both to deliver outstanding results.”–Jodie Sangster, CEO, ADMA
"The Legends & Leaders initiative presents a unique opportunity for clients to strengthen not only their agency relationships but significantly improve their marketing and business results. The bespoke approach can build team capability and unlock new opportunities by leveraging the insights and experience of experts in the industry.”–Margaret Zabel, CEO, The Communications Council
“Any investment in helping client and agency teams achieve a better result is welcome. We have a saying at STW, ‘experience is usually a thing you get just after you need it’. Leaning on the experience and knowledge of this group seems invaluable.”–Mike Connaghan,CEO, STW Group
"I'm delighted to be involved with Legends & Leaders. I think it's an idea that offers a real competitive advantage. Where else can major advertisers get access to this much wisdom and hard-won experience - in a specially tailored program - from the very best in the business?".–Tom Moult, Mentor at Legends & Leaders, Principal, Walker Moult
Have a lot of questions? We’ve got some answers …
Have a burning issue to work through and need a kickstart?
Then a Legends Launcher is for you.
Click this button to find out more ….
If you’ve stopped learning, you’ve stopped living. There is always something we can learn from others and here at Legends & Leaders we’ll keep updating the site with regular content from our mentors. Make sure you drop in regularly to be inspired!